Mastering Survey Insights: Top 5 Questions You Should Be Asking
February 20, 2024
By: Cook Surveying Engineer
surveying insights questions to ask your land surveyor in Salt Lake City Utah

Crafting a survey can often feel like walking a tightrope – you need to balance between obtaining actionable survey insights and keeping your respondents engaged. Whether you’re a business in Salt Lake City aiming to understand customer satisfaction, a researcher gathering data, or a professional surveyor gauging public opinion, the questions you ask can make or break your survey. To navigate this landscape, let’s dive into the five essential questions that can transform your surveys from good to great, ensuring they are as effective and insightful as possible, and ultimately enhancing your survey insights.

1. The Clear Objective Question

Why it Matters: Every survey designed to gather survey insights should have a clear objective, and your questions need to reflect this goal. A well-defined objective question helps to set the stage for your survey, ensuring that the responses collected will be relevant and actionable for generating survey insights.

Example: “What is the primary reason you chose our service today?” This question is straightforward and directly aligns with understanding customer motivation, a crucial component of survey insights.

2. The Open-Ended Exploration Question

Why it’s Crucial: Open-ended questions provide respondents with the freedom to express their thoughts and feelings without the constraints of predefined answers. These questions are invaluable for uncovering insights that you may not have anticipated, offering a wealth of qualitative survey insights.

Example: “How can we improve your experience with our service?” offers respondents a chance to provide feedback in their own words, often leading to qualitative insights that can drive meaningful changes.

3. The Specific Feedback Question

Why it’s Effective: While open-ended questions are great for exploratory insights, specific feedback questions allow you to drill down into particular areas of interest or concern. These questions should be designed to gather targeted feedback on aspects you’re looking to improve or evaluate, contributing significantly to the pool of survey insights.

Example: “On a scale of 1-10, how satisfied are you with our customer service?” This question targets a specific aspect of the business, providing clear metrics for evaluation.

4. The Comparative Benchmark Question

Why it’s Insightful: Understanding how your services or products stack up against previous experiences or expectations can offer a wealth of actionable data. Comparative questions can help identify trends, improvements, or areas needing attention, enriching your survey insights.

Example: “Compared to your previous provider, how do you rate our service quality?” This allows respondents to make direct comparisons, offering insights into your competitive strengths and weaknesses.

5. The Future-Action Question

Why it’s Forward-Thinking: Lastly, incorporating a question that looks to the future can help gauge the potential actions or decisions of your respondents based on their current experiences or satisfaction levels, a vital strategy for enhancing survey insights.

Example: “How likely are you to use our service again in the future?” This question can help predict customer retention and loyalty, crucial metrics for any business or service provider.


Asking the right questions is an art form that can significantly enhance the value of your survey data. By incorporating these five types of questions into your surveys, you’ll be well on your way to gaining deeper insights and making informed decisions. Remember, the goal of any survey is to collect useful data that can drive actionable insights, whether you’re in the bustling city of Salt Lake City or beyond.

For professionals looking to delve deeper into the nuances of effective survey design, especially in fields like land surveying where precision and insight are paramount, explore resources like Pew Research Center’s survey methodology for a comprehensive understanding.

For professionals looking to delve deeper into the nuances of effective survey design, especially in fields like land surveying where precision and insight are paramount, Cook Surveying’s expert services offer a blend of traditional techniques and modern innovation.

Have any questions, give us a call here at Cook Surveying & Associates. (801) 364-4051

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